As we spend an increasing amount of our time online, any business worth its salt has to take its online reputation into account. Even if you’re not that active online, you already are engaged in your online reputation management. How? Every thing your business does or says offline has a chance to make it online. Clients who love you will recommend you, and those who don’t, will berate you, on the Internet, so providing an excellent service in real life is already one step towards managing your digital footprint.
Your digital footprint matters
86% of people use social media at least once a day, and when they run out of cat pictures, they talk about the latest thing they did, place they visited, product or service they bought. “Just Google it” replaced Yellow Pages, phone calls to directory lines and a lot of information exchange via word of mouth. If you are a customer-facing business or an online business, you already know the value of your online reputation. Learning to manage it can give you an edge over your competition.
Reputation and brand. Image by David Armano via Flickr, CC BY 2.0.
Where do you start to manage your reputation online?
We’re working on a free checklist for business owners, so you can keep your eye on the ball, all the time. But not all of online reputation management is straightforward. You’ll need some technical knowledge, and a great time investment. If your efforts are best used elsewhere, you can make a shortcut and turn to us for help.
What can we do for you?
We are not interested in selling expensive pre-packaged “solutions”, full of hot air. Instead, you can pick and choose the elements of online reputation management that your business requires. Alternatively, we can help you decide, just contact us for a free reputation health check and we’ll give you a no-obligation summary. Here are some of the services that we offer:
Prevention and Improvement
Reviews on websites and search engines can make or break some types of businesses. Start on a strong footing by obtaining a lot of reviews and show your customers you care by responding to issues promptly.
Nearly everyone uses social media and you want the right kind of content to go viral. Set up social media accounts and post positive content frequently to keep in touch with your clients. React promptly and professionally to any problematic reviews on consumer review sites.
GoogleMyBusiness is a must-have as it helps you rank in search results, as well as presenting a professional front for your business. Set up your GMB account and keep the content fresh and up-to-date. Use full functionality to get an edge over your competition.
Plagiarism is very common, and the results can cost you ranking and clients. Although you cannot prevent plagiarism 100%, there are steps you can take to make to protect your website. You will thank youself later.
Free reputation health check
We offer to assess your online reputation for free. We will let you know of any issues and suggest how you can build your reputation further. There is no obligation to purchase our services afterwards and there will be no follow-up calls.
Repairing the damage
If you have been targeted by malicious reviewers, you can see your reputation nosedive very quickly. Fortunately, there are many techniques for dealing with this, ranging from outright removal to damage limitation.
Plagiarism is both damaging and unfair, and no one is immune to it. Stolen content can result in your pages being hidden from Google search results, even though you are the victim and not the perpetrator. Let us redress this injustice and take down the duplicate content.
Perhaps the most damaging of all negative SEO techniques (apart from onpage SEO resulting from hacking), spam links can quickly move your page from its position on Google. Luckily, there are ways to remove these links or disassociate them from your site.
Some Words From Our Clients
We have turned to Dixon Price for help when we fell victim to negative SEO tactics. They were helpful, repaired the damage and explained everything in a language I could understand. I would engage their services in the future.
[/fusion_testimonial][fusion_testimonial name=”Jason Ryce” avatar=”none” image=”” image_id=”” image_border_radius=”100px” company=”AP Saphire” link=”” target=”_self”]Great investigative skills and a quick resolution. Dixon Price were very good at dealing with malicious reviews.
[/fusion_testimonial][/fusion_testimonials]Watch your reputation grow in 5 easy steps
1. MEETING
We will have a meeting (in person or over the phone) to discuss how we can help you.
2. INVESTIGATION
We will research your company’s reputation online to see what can be corrected or improved.
3. REPORT
We will report back to you with our findings and recommendations for improvement.
4. INSTRUCTION
You will instruct us on the action that you would like us to take, and we agree a rough project timeline.
5. DELIVERY
We will carry out the work and deliver the results for you to review.
We’re Here to Help You Go Further!
Put us in charge of your online presence and see your reputation grow.
