Preventing online reputation damage
Prevention is the part of reputation management that is most often neglected. Sadly, repairing the damage is much harder, and in some cases impossible. So choose to act today and put all the safeguards you can to avoid reputation loss down the road. You probably have plenty to do in the day to day running of your business, and a crisis when your website is duplicated, drops off the Google rankings, or is targeted with malicious reviews, is not something you need on your hands. Long before I got interested in reputation management, I made all the classic mistakes and suffered the consequences. Although my business recovered, I don’t wish anyone that feeling when you are sitting by the phone and worrying why it is not ringing.
I will not lie – prevention measures are limited, as the Internet is a pretty wild and unregulated place. But here are some of the useful things that can be done: