Well-managed social media is good for your business, but the reverse is also true. It’s your direct line to your customers, and you decide the message that you send. It can be “I am listening to you”, or it can be “I don’t care about you”. The management of this complex relationship takes resources: time and effort. For those business owners who don’t want to put in a lot of time managing their Facebook, Twitter, Pinterest, Instagram, and so forth, we offer our assistance.
You can either just hand your social media presence to us, or you can take a more hands-on approach and advice us on the following questions:
Which social media platforms would you like to have a presence on?
What frequency of posts do you prefer?
Are there any particular themes/topics you would like posts about, or any you would like to avoid?
What kind of tone would you prefer for your posts – friendly and casual or polished and professional?
Are there any particular products, services or special offers you would like us to promote?
Would you prefer to have the same content across all types of social media, or would you rather have original content prepared individually for each type of social media?
If this is not something you want to dwell on, it’s not a problem. You can trust us to work out the answers to these questions by looking the nature of your business. We are good to go.
Consumer review sites
If you are a customer-facing business, chances are that you will receive reviews on consumer review sites such as TrustPilot, Yelp or TripAdvisor. A lot of these sites allow you to “claim” your business listing and post responses to the reviews you get. It is a good idea to keep on top of this as potential customers will be judging you on your interactions, especially where you are responding to a negative review.
At Dixon Price, we can help you by monitoring these sites for reviews. We will respond to the reviews on your behalf, ensuring that you always project a mature, professional and attractive image to your clients and potential clients. We will also inform you of any potential issues that you need to know about.
The pricing for social media and review site account management depends very much on what your requirements are. Why not ask us for a no-obligation quote? You will receive a full breakdown of the cost, with suggestions for both, additional options that are suitable for your business and ways to reduce the expense so it can fit within your budget. In the end, the decision rests with you.
Photo at the top by mkhmarketing via Flickr, CC BY 2.0.